4th - blogging

In the introduction of Naked Conversation, the authors are describing blogging that it is an entirely alternative mean of business and marketing, and honest – as the term “naked”. It is true that blogging became an indispensable tool for business, and tends to be more honest than other old-fashioned communication tools, especially in terms of business and marketing. However, I would not totally agree with these views.

First, blogging cannot entirely replace the present basic marketing tools, such as TV commercial, brochure, banner, etc. In order to marketing through blogging succeed, it is the most important to let consumers know that such bloggers exist, and for this, the present basic marketing tools are necessary. When consumers feel necessity to contact a blogger, the first name which would strike them should be what they were exposed to by other tools.

Secondly, it’s suspicious that we can say bloggers are honest. Of course, it can be more honest than TV commercial or brochure which is one-way, in that consumers can figure out truth by taking advantage of two-way system. Yet, bloggers can also deceive consumers in the way just as TV commercial or brochure has done. In addition, although this is not business case, personal bloggers, just for social networking, can be easily manipulated by modifying pictures, demonstrating only what they want, and so on.

In fact, I, too, am approving the critical necessity of blogger both in business and social networking. What I intended is that it’s important to check out the negative aspects, since it’s dangerous to see only positive aspects.