I would like to talk about a couple of characteristics of the factors that make online reputations. First of all, online relationships are not necessarily in person. What people leave on internet such as writings, pictures, etc. can spread easily to those whom they don’t even know. Their reputations to those who see them only through internet should be determined by their attitudes, styles, and behaviors in writings and pictures they posted.
Secondly, the online “data” supposed to show people’s reputations are almost semi-permanent. As we found it from the NPR news – to me, it was very interesting news and I found it newly that there are reputation-defending companies, once data are left online, it is very hard to get rid of them. Thanks to developed technologies, things on internet can be so easily and widely that people can’t even find to where their data have gone.
As such, it could be even harder to manage our online reputations than to do so offline. Additionally considering another factor that online reputations can be modified much more easily by ourselves or others, we can make positive or negative reputation we actually don’t have depending on how to control online factors. This is the reason why John Edwards, Democrat presidential candidate, hired expert bloggers, and UCC (User-Created Contents) has appeared as a hot mean for politicians in 2007 presidential election of S.Korea. That is to say, they can make their positive images or negative images of their opponents and spread them very quickly and easily. To sum up, it is necessary to have proper ways to deal with online reputation, apart from “real” reputation – these days, online reputations seems to represent real ones.
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