What kind of business needs blog?

Reading the assignments, I was thinking what kind of business needs blog. Basically, there should be something to say about a product, and the product should be worth being talked about somehow seriously. In this respect, I would identify a few points that make blog necessary:

1. What people need tips about
Some products require consumers to have some knowledge about them, before they buy them. Capability, specification, and other complicated details of a product can be different by brands, prices, etc. Therefore, consumers should get some information on the product, and while they got them from sellers at stores, when they were about to buy it, in the past, they surf around websites these days.

2. Somewhat expensive products
Somewhat expensive products make consumers spend more time to look for and think over than cheap ones. Since consumers regard that it is worth spending more time, they try to make sure that there is no stone unturned as much as they can and find the most satisfying product. The best place for this is blog.

3. What mainly purchased by young people or at least people familiar with internet
In order to blog get useful, there should be people who can use it. Therefore, a product which is usually purchased by young people who are good at internet and willingly to spend much time in websites is fit to have a blog.

4. What is necessary to manage and upgrade continuously after purchasing
A blog is made up not only of something to talk about before purchasing but also of after purchasing. Questions on managing and upgrading products usually belong to the latter case. A company is necessary to satisfy those people via blog to make them its loyal customers.

The best example to fit the points above is computer. When we plan to buy a computer, we need information as many as we can get on various kinds of computers, are willing to spend our time to look for the most proper computer to us, partly because it’s quite expensive, and try to pay attention to our computers, since it’s necessary to manage and upgrade continuously. To this end, we used to go to Circuit City or Best Buy in person, but now we surf around a number of blogs about computer and even buy it there. MP3 player, software, and other electronic products are similar examples.

However, although I would say points above are the fittest for blog business, what we shouldn’t overlook is that blog is already affecting business which produce products which is cheap and doesn’t need thoughtfulness, such as P&G, as we saw last class. As such, blog is gradually becoming one of the most important tools of business.